The sub-title of this books is: A Guide To Financial Freedom. According to this paper back book here are the steps to go through: determine the cat's personality obtain props for the cat, select a stage name, photograph the cat, produce a video then put the video up on the web. Each step is explained in text and photos. The book is 5 1/2" wide x 7" high, 127 Pages, copyright 2014. Previously owned but in good condition.